Indya: A Contemporary Twist to Indian Fashion
Indya, a beacon of modern Indian wear, emerged from a desire to reimagine traditional Indian fashion for the evolving lifestyle and aesthetics of the contemporary woman. Striking a unique balance between ethnic and Western influences, the brand showcases contemporary silhouettes, lush fabrics, and traditional embroideries. Indya crafts outfits that are a harmonious blend of the two worlds, featuring heritage prints, motifs, and breathtaking details that make dressing up a lavish yet effortless affair.
The Indya Essence: Where Tradition Meets Modernity
Indya's design philosophy revolves around creating garments that not only respect traditional Indian styles but also cater to the diverse body types of modern Indian women. The brand is a celebration of the richness of Indian culture, with a focus on comfort and style. Indya's collection includes a variety of outfits such as kurtas, modern sarees, pants, cotton dresses, and jumpsuits, each reflecting the brand's commitment to contemporary fashion with a touch of tradition.
Since its inception in 2012, High Street Essentials Pvt. Ltd. (HSE) has positioned itself as one of India's leading omnichannel fashion houses. At the helm are two dynamic women, Shivani Poddar and Tanvi Malik, who have steered the company to offer a 360-degree solution to urban women's fashion needs. Indya is just one facet of HSE, which also owns FabAlley—a rapid fashion western wear brand—and Curve—a western wear brand specifically designed for plus-sized women. Each brand under HSE carries a distinctive style signature, perfectly attuned to the diverse tastes of today's women.
Indya's Unique Blend: Crafting Contemporary Silhouettes
Indya takes pride in its ability to infuse traditional elements into contemporary silhouettes. The brand's kurta collection, for instance, seamlessly integrates traditional embroideries and heritage prints into modern designs. These kurtas are more than garments; they are a celebration of the rich tapestry of Indian culture, reinterpreted for the modern woman who values both tradition and trend.
Modern Sarees: Redefining Elegance
Indya's modern saree collection captures the essence of elegance with a contemporary twist. The brand offers a range of sarees that blend traditional craftsmanship with modern aesthetics. Whether it's a saree for a festive occasion or a formal event, Indya ensures that each piece tells a unique story through its design, fabric, and intricate detailing.
Effortless Style: The Comfort of Cotton Dresses
Cotton dresses by Indya are a testament to the brand's commitment to comfort and style. Crafted in breathable fabrics, these dresses are perfect for the modern woman who values both ease and elegance. From casual daywear to semi-formal occasions, Indya's cotton dresses offer versatility and chic simplicity.
Statement Pants: A Fusion of Comfort and Style
Indya's collection of pants is a masterclass in blending comfort with style. Whether it's wide-legged palazzos, stylish culottes, or trendy straight-fit pants, each piece is designed to make a statement. These pants effortlessly transition from day to night, offering the modern woman a versatile wardrobe essential.
Jumpsuits: Effortless Glamour for Every Occasion
For those seeking an all-in-one fashion solution, Indya's jumpsuits are the epitome of effortless glamour. From casual jumpsuits for daytime outings to more sophisticated options for evenings, each piece is a nod to the brand's commitment to providing modern women with a diverse range of fashionable choices.
Indya: Where Every Outfit Tells a Story
Indya goes beyond being a clothing brand; it is a storyteller. Each outfit is a narrative that weaves together tradition, craftsmanship, and contemporary flair. The brand understands that clothing is an extension of one's personality and endeavors to offer pieces that resonate with the wearer's individual style and sensibilities.
Shop the vibrant world of Indya at Zalora Singapore and embark on a fashion journey where tradition meets modernity, and each outfit is a celebration of the diverse tapestry of Indian culture.