Soar to Great Heights with Hummel Footwear
From its humble beginnings as a two man business in Germany, it has in 88 years, grown to become a global brand with activities in more than 40 countries. The Messmer brothers started the brand in 1923, developing one of the first football cleats ever. After surviving several take-overs and major hiccups caused by financial crises and WWII bombings, the company began to soar in the 1960s and 70s. The Danish brand Hummel was brought to Denmark by two handball players and catapulted to success after re-launching with a focus on performance in team sports. Since then, they have sponsored many teams and sportspersons with good character and reputation. The brand has since launched into the fashion sphere without abandoning its dedication to sporting quality though. The Hummel sportswear, like the tracksuit and striped playing kit has gained popularity and recognition worldwide.
Shop online where sports meets fashion
The brand’s unique designs of their sportswear collection where sports meet fashion has became its key to their success as their jerseys flew off racks everywhere. The Hummel retro tracksuit especially became an instant success and helped form a retro wave that ran across the fashion world. Their retro-inspired jerseys remain a distinguishing design of the brand. In 2001, the brand reached new heights as international celebrities like Jennifer Lopez and Robbie Williams begun wearing the Danish brand.
Hummel footwear, sportswear and jerseys have won several notable awards on the world stage. In 2004, it celebrated its 25th anniversary as an apparel sponsor of the Danish Football Association. The brand is also dedicated to improving the world through sport. It has sponsored world-class teams including Real Madrid, the Tibetan and Afghan national football team in a political move, various charities and recycling projects. Support this world-conscious brand that brings top-notch sporting quality shoes, sneakers, high tops that are simultaneously cool and fashionable. Shop at Zalora today to get some great deals from this amazing brand.