New Balance Singapore
Despite being one of the world's major sports footwear manufacturers, American athletic footwear brand New Balance retains the majority of its manufacturing bases in the U.S. To offset the higher costs of production, the innovative brand tries to differentiate its products with technical features such as heel counters, blended gel inserts, and a wider range of sizes, particularly for very narrow or very wide feet. Founded in 1906 in Boston, Massachusetts, by William J. Riley, New Balance started as an arch support company before developing into a specialised shoe manufacturer in the seventies. Since then, it has grown into one of the leading global athletic products companies.
New Balance Store Singapore
Dedicated to core values that include integrity, teamwork and total customer satisfaction, the brand continues to develop new technology to cater to the vast needs of its customers and maintains manufacturing facilities in New England with a high-quality American workforce – a sign of dedication in an industry where most companies have moved production overseas. In 2005, the brand invented performance footwear for mid-foot strike runners. The sports shoes span a wide range catering to typical ‘heel and toe’ movements but also to the runners with different techniques. With technical consultants studying athletes, dedicated research teams and high-quality manufacturing, you can be assured that New Balance Women and Men running shoes will provide your feet with enhanced stability, optimal cushioning and durability. They are designed to preserve your energy and allow you injury-free running performance.
Some of the brand’s bestsellers include the classic running shoes: New Balance 373 and New Balance 574, which are both retro-style sneakers that feature a solid rubber outsole and suede/mesh upper plus an Encap – or, in the case of the 373, EVA foam – midsole for extra support.
Why is New Balance so famous?
New Balance has gained fame due to a combination of factors: The brand is renowned for its emphasis on comfort and performance, particularly in running shoes. Their innovative technologies and dedication to providing a comfortable fit have resonated with athletes and everyday wearers alike. A significant portion of New Balance's production remains in the United States, appealing to consumers who value quality and support domestic manufacturing. Collaborations with celebrities and athletes have helped boost the brand's visibility and appeal to a wider audience. The resurgence of retro and dad-shoe trends has played a significant role in New Balance's recent popularity. Classic models like the NB550 and New Balance 996 have become fashion statements.
Who owns New Balance?
New Balance is a privately held company. It is owned by Jim Davis, the company's chairman and CEO.
Is New Balance a luxury brand?
While New Balance offers a range of products at various price points, it is generally not considered a luxury brand in the traditional sense. However, some of its higher-end models, particularly those made in the USA, can be quite expensive and are often seen as premium products. Visit New Balance Official Store Singapore for amazing deals and far more way cheaper!
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