Monchhichi, those vintage plush Japanese monkeys that first captured hearts in the 1970s—are enchanting fans all over again. Whether you’re a longtime collector or just discovering the cuteness factor, here’s everything you need to know about why Monchhichi is back in the spotlight.
Iconic Fashion Collabs: From Sandy Liang to Lazy Oaf
Monchhichi is officially chic again in the fashion world. Earlier waves of nostalgia began with the 2024 Sandy Liang x Monchhichi collaboration, which dressed the toy in mini-scrunchies and frilly dress—the perfect collectible doll for fashion lovers.
Lazy Oaf launched a dreamy pastel capsule collection featuring Monchhichi on tartan skirts, cropped tops, and tights—splashed across candy-colored palettes. The whimsical pieces sold out fast, making it a hot accessory trend.
Collector Buzz & Limited Releases
Reddit and collector circles are buzzing over the announcement of “My Chhichi” — the original smaller sibling plush from 1977 — reissuing this April. Fans describe them as utterly nostalgic and “a must-buy before they sell out.”
Meanwhile, nostalgic retro editions like the blue-eyed vintage Monchhichi were released via an online lottery hosted by Japanese brand Peanut Club. The 50th-anniversary celebratory edition instantly drew attention—and fast sell-outs—for vintage collectors.
Trending as Bag Charms & Home Décor
Following the rise of plush charms like Labubu, Monchhichi became a serious contender in the bag-charm game. These mini keychains retail for around £14–16. They offer nostalgic charm with modern flair—perfect for TikTok and fashion-minded teenagers.
On top of that, HIPPERS, a sticker-like 3D figure you can attach to your phone or laptop, launches on July. With six lovable designs and one secret type, these blind box collectibles are great for fans wanting Monchhichi in their everyday accessories.
Why Monchhichi Is Trending Now
This japanese doll resurgence hits the sweet spot between nostalgia and novelty. With limited-edition fashion collabs, collectible reruns, and charm collectibles, the brand is reclaiming its place in modern pop culture. It’s part of a broader “soft nostalgia” wave where retro toys become current collectibles.
