Bratz dolls
Lifestyle

Bratz Dolls Are Back: Meet the Fierce Fashion Icons

Bratz Dolls aren’t just toys, they’re a whole mood. Since their debut in 2001, these bold, fashion-forward dolls have influenced everything from Y2K aesthetics to modern-day makeup trends. Whether you grew up with them or just discovered them on TikTok, here’s everything you need to know about Bratz Dolls.

Who Are the Bratz Dolls?

Bratz are famous for their bold features, oversized heads, pouty lips, trend‑setting makeup—and fierce street‑style outfits. Additionally, created by MGA Entertainment in 2001, the original lineup includes:

  • Cloe – the girly glam “angel”
  • Yasmin – the boho, poetic beauty
  • Sasha – the assertive, hip-hop queen
  • Jade – the edgy, fashion-forward trendsetter

These core characters have spawned many spin-offs, TV shows, films, and, in addition, even a TikTok‑exclusive animation series Alwayz Bratz (Season 2 premiered Feb 2025).

Meet the Baby Bratz

Yasmin Baby Bratz
cloe Baby Bratz
jade runway
sasha babyz
Baby Bratz twin

The brand expanded its world with Baby Bratz in 2025, including the “Runwayz” mini-series:

  • Babyz Runwayz featuring Cloe, Jade, Sasha, Yasmin, Dana, and Felicia—adorable pint-sized versions priced around $12.99 USD.
  • A re-release of Babyz Twiins (Phoebe & Roxxi) was also announced, stirring excitement among collectors.

Bratz x Gentle Monster Eyewear Collab

Bratz x Gentle Monster
@hypebae

In a luxe twist, Gentle Monster’s Pocket Collection includes a special Bratz collaboration:

  • One of the 21 eyewear designs features metallic pink-and-silver star frames and comes packaged with a limited‑edition Bratz doll.
  • Priced around $500+ for the full box set, the doll alone isn’t sold separately—fans must purchase the eyewear or attend one of four global pop‑ups.

Bratz Collector Editions & Other Launches

Bratzaversary 2025 Jade Collector Doll
bratz

Bratz also dropped several collector and mainstream dolls this year:

  • Bratzaversary 2025 Jade Collector Doll – celebrating 24 years, released May 22, 2025, priced at $55, bundled with a dress, heels, veil, and jewelry.
  • New core lines including Goin’ Out and Scorchin’ (all four OG girls).
  • Upcoming collabs teased for late‑2025: Mean Girls, Clueless, Sanrio, Jean Paul Gaultier, Lola Indigo line, and more.

Read Also:

Why Bratz Are Hot Again

bratz mean girl
bratz

These fresh launches, nostalgic remakes, and trendy partnerships align with the ongoing Y2K revival and bold fashion trends. The Baby Bratz line is perfect for collectors and younger fans, while the Gentle Monster collab elevates Bratz into the high-fashion sphere.