Victoria Secret PINK is stepping into Valentine’s season with a fresh new campaign starring K-pop group TWICE members: Nayeon, Jihyo, Momo, and Tzuyu. Released in early 2026, the campaign spotlights Victoria Secret PINK’s new “Wink” collection—positioned as perfect for Valentine’s Day, but designed to be worn year-round.
A Galentine’s Day Campaign by Victoria Secret PINK
In the campaign, Victoria Secret PINK introduces the Wink collection with a direction that balances functionality and flirty silhouettes. The collaboration also marks TWICE’s first time participating in a Victoria’s Secret PINK Valentine’s Day campaign, following the group’s appearance at the Victoria’s Secret Fashion Show.
PINK X TWICE Campaign Product Highlights:
- Wink Lightly Lined Plunge Bra: A semi-padded plunge style with sheer lace, offered in shades such as Pink Balloon and Red Pepper
- Pointelle Cami + Slip Dress: Style these soft, versatile layers (including cherry-print options) on their own or layer them over a contrasting bra.
- Campus Fleece Wide-Leg Split-Hem Sweatpants: Ultra-comfy, low-rise wide-leg sweats with a signature PINK logo waistband
- Retro Cotton Tee + Denim: An embroidered-logo cotton tee with mid-rise, baggy wide-leg jeans
The ‘Tzuyu Bra’ Effect that Fueled the Buzz
Ahead of the campaign, Tzuyu’s 2025 fashion show look—the PINK Wear Everywhere Push-Up Bra in heather burgundy—went viral online and became one of the most talked-about moments. That organic social media momentum especially resonated with younger audiences and helped amplify interest which causing it sell out rapidly.
The PINK Campaign Follows a Standout Year for TWICE
Over the past year, TWICE celebrated their 10th anniversary, sold out shows on the “This Is For” World Tour, released a commemorative album, contributed songs to the KPop Demon Hunters soundtrack and appeared at major music festivals, including Lollapalooza.
With this new PINK campaign, TWICE opens 2026 with another high-profile fashion moment—one that leans into the group’s playful energy and pop-cultural impact.
