As the Spring/Summer Fashion Week is wrapping up, the top fashion brands and influencers were revealed.
Here’s an overview of the Top 5 performing brands and influencers across global fashion weeks for 2024 according to Lefty:
Top Brands by Earned Media Value (EMV)
1. Dior
Paris Fashion Week
$61.9M EMV | +35% SoS
2. Tommy Hilfiger
New York Fashion Week
$56.5M EMV | +302% SoS
3. PRADA
Milan Fashion Week
$47.9M EMV | +276% SoS
4. Saint Laurent
Paris Fashion Week
$35.5M EMV | +23% SoS
5. Gucci
Milan Fashion Week
$33.8M EMV | +196% SoS
Dior crowned the first place, leading SS25 Fashion Weeks by generating the highest EMV at $61.9 million. It’s all thanks to prominent figures and ambassadors like Thai actor, Apo Nattawin and brand ambassador, BLACKPINK Jisoo. Tommy Hilfiger followed closely, securing $56.5 million in EMV. Prada, driven by a sensational K-pop group, ENHYPEN, the brand’s global ambassador, owned the third spot with $47.M in EMV. Undeniably, the prominent brands’ collaborations with South Korean idols and Thai actor were the key leaders propelling brands to the top of the visibility ranking, with Saint Laurent and Gucci soared into the top 5, aided by BLACPINK Rosé and BTS Jin who brought the heat to the fashion shows.
Top Influencers of Women’s SS25 Fashion Weeks
It’s a fact that fashion brands leaned heavily on influencers to gain traction and maximize visibility, let’s dive into the Top 5 influencers
1. Kylie Jenner
Attended: Atlein, Schiaparelli, and Coperni
$20.3M EMV
396M INSTAGRAM Followers
0.44% ENG
Jenner is undeniably a staple in brand visibility, with her success of earning the highest EMV with her massive followers on Instagram although her engagement rate is relatively low than other influencers.
2. BLACKPINK Jisoo
Attended: Dior, Tommy Hilfiger
$16.6M EMV
79.5M INSTAGRAM Followers
5.25% ENG
Jisoo’s presence at both high end brands shows her impact, earning the second highest EMV and significantly higher engagement rate.
3. Apo Nattawin
Attended: Dior
$14.2M EMV
4.2M INSTAGRAM Followers
23.1% ENG
Apo Nattawin makes strides in the fashion industry as a Dior Darling and is one to watch in fashion. This fan-favourite Thai actor was a standout who boasted the highest engagement rate among all, demonstrating the power of dedicated fanbases.
4. BLACKPINK Rosé
Attended: Saint Laurent
$11.2M EMV
79.6M INSTAGRAM Followers
4.45% ENG
Rosé’s journey as a global ambassador for Saint Laurent commenced in 2020, marking her first major solo deal. She has become a front row regular at the Parisian shows. From her MET GALA debut to the numerous events she has attended for the brand, Rosé has always managed to become the talk of the town.
5. ENHYPEN
Attended: Prada
$10.5 M EMV
17.7M INSTAGRAM Followers
6.21% ENG
The seven-member sensation, ENHYPEN— comprising Jungwon, Heeseung, Jay Jake, Sunghoon, Sunoo and Ni-ki— has rapidly become one of Prada‘s most valuable assets, bringing the heat with their appearance at Milan Fashion Week. After officially becoming brand ambassadors in June 2023, these fourth generation stars has never missed the chance to flaunt a full Prada ensemble jointly. Despite being relatively young and newly established, ENHYPEN has become one of the most talked-about groups in the industry, with the tag “The Vampire Wears Prada” trending and driving conversation all over social medias.
