What is Gyaru Fashion?
Gyaru, a daring and expressive fashion trend from Japan, that first appeared in the 1990s, as a response against conventional beauty ideals. Known for its standout style—featuring tanned skin, bold makeup, bleached hair, and striking outfits—Gyaru was all about embracing your own unique identity without caring what others think. This trend has shifted from its flashy beginnings to a more diverse and polished look, while still holding on to that fearless vibe of self-expression.
Gyaru’s Revival: A New Generation Takes Charge
Nowadays, Gyaru has been making a stylish comeback particularly on social media. Mai Osada, director of SHIBUYA109 lab, points out that many youngsters find relief in adopting the Gyaru style as they suffer from stress due to the pandemic. Dressing up as a Gyaru helps them boost their mood and embrace a carefree attitude, untouched by societal pressures. Osada herself has experienced this positive shift in mindset, proving that Gyaru is more than just a fashion statement; it’s a lifestyle.
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Gyaru Fashion Hits Singapore: A Cultural Fusion
In Singapore, Gyaru fashion trend gains serious momentum, thanks to the city’s love for Japanese pop culture and the influence of social media. Local influencers are blending Gyaru with regional fashion, creating a unique fusion that resonates with Singaporean fashionistas. This adaptation has not only kept the Gyaru spirit alive but has also broadened its appeal, leading it to be a viral trend in the city.
Whether you’re a fashion enthusiast or just looking to inject some boldness into your wardrobe, the Gyaru trend offers a fresh, fearless approach to self-expression. With its growing popularity in Singapore, now’s the perfect time to dive into this vibrant fashion world! So, how to dress like a Gyaru girl?
Gyaru Outfit Ideas
1. Casual Chic Gyaru
Start with a plain top and pair it with a plaid skirt, adding a tie for a preppy touch. Enhance the outfit with leg warmers over sneakers and finish off with bold makeup—heavy eyeliner paired with nude lips—to fully embrace the Gyaru girl aesthetic.
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2. Glam Rock Gyaru
Go for a mini skirt with belts, paired with a graphic tee and a faux fur jacket, and a chunky belt for that signature Gyaru edge. Complete the outfit with furry cap, knee-high boots and a studded handbag. Accessorise with rings, layered necklaces. Don’t forget to have dramatic and smokey eye makeup!
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3. Sweet Gyaru Look
Opt for a pastel mini dress rich with ruffles or lace details. Pair it with chunky heels and don’t forget to wear it with lace white tights for an extra layer of sweetness. Complete the look with some cute accessories like a bow headband and a small, heart-shaped handbag. Keep the makeup soft but still striking, focusing on big lashes and glossy lips.
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What are your thoughts on the Gyaru outfit style? Struggling to piece together the perfect outfit?
Head over to ZALORA Singapore for some great finds, especially if you’re looking to complement the items you already have in your wardrobe.
