If you’re into soft, flushed, slightly doll-like aesthetics, then Igari makeup (also known as the “hangover makeup” look) might just be your new go-to. This Japanese beauty trend was inspired by drunk blushing — giving you that innocent, slightly feverish glow. The trick is all about creating a natural flush that mimics a post-sip warmth, often paired with dewy skin, soft eyes, and tinted lips.
How to do Igari Makeup?
Start with a sheer or dewy foundation to create that your-skin-but-better base. You want to skip anything too matte or full-coverage — the goal is to let your skin breathe and look youthful. Use a lightweight concealer just to cover up any dark circles or redness you don’t want.
Next, the signature Igari blush placement: instead of sweeping blush on the apples of your cheeks like usual, apply it high on the cheekbones and across the bridge of your nose, almost like a horizontal stripe. Cream or liquid blush works best for this. Choose a pink or peachy tone that flatters your skin — the idea is to look like you’ve been out in the cold or had a glass of wine.
For the eyes, keep it soft. Use pink or brown-toned eyeshadow, and keep shimmer to a minimum unless you’re going for a teary-eyed effect. Lightly line your eyes with brown eyeliner, and consider using a smudging technique to soften the look. Curl your lashes and apply just one coat of mascara — you don’t want anything too dramatic here.
Brows should be natural and softly filled in. Avoid overly sculpted shapes; instead, go for straight or slightly arched brows that enhance your natural expression.
Finally, lips! A sheer, tinted balm or a gradient lip using a soft lip tint is perfect. Focus the colour in the center of your lips and blur outwards for that youthful, effortless finish.
Optional but cute: add a few faux freckles or dab a little highlight on the tip of your nose and cheekbones for extra glow.
This look pairs beautifully with soft curls, messy bangs, or a loose bun to enhance the innocent, sweet-girl vibe. Whether you’re going for a J-Drama heroine or just experimenting with soft glam, Igari makeup is a must-try for anyone into natural yet expressive beauty.
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