If you’re a fan of bold eye makeup, doll-like features, and glamorous beauty, then it’s time to meet gyaru makeup — the iconic Japanese look that’s making a huge comeback. Rooted in rebellion and individuality, gyaru (ギャル) was born in the streets of Shibuya in the ’90s and early 2000s as a youth-driven subculture that rejected traditional beauty norms. Today, gyaru makeup is evolving with modern twists, for a fresh, Gen Z-approved aesthetic.
What’s the Meaning of Gyaru?
The word “gyaru” comes from the English word “gal” and represents a vibrant, youthful, and free-spirited identity. Back in the day, gyaru girls were known for their bronzed skin, bleached hair, dramatic lashes, and fashion-forward outfits that broke away from conservative Japanese beauty ideals. While the original style was bold and rebellious, modern gyaru makeup has evolved into a chic fusion of classic glamour and soft femininity, appealing to beauty lovers around the world. Alongside the makeup, gyaru fashion has also stepped into the spotlight, becoming an essential part of the trend’s modern evolution.
Gyaru Eye Makeup: The Heart of the Look
The core of gyaru look is eye makeup— the bigger and more defined, the better. Think layered lashes, extended eyeliner, and carefully placed highlights to open up the gaze. False lashes are a must — go for voluminous ones on top and subtle, wispy ones on the bottom for that doll-like finish. Don’t forget to contour the inner corners and lower lash line to enhance depth. Pair them with circle lenses for that signature “anime eye” vibe.
Differences between Gyaru, Igari and Douyin Makeup
While gyaru makeup is bold and statement-making, it’s interesting to see how it differs from other popular Asian beauty trends like igari and douyin makeup. Igari makeup, also known as “hangover makeup,” focuses on soft blush under the eyes and a natural glow, perfect for those who prefer a subtle, youthful look. Douyin makeup — popularized on Chinese social media — is more about flawless skin, glossy lips, and a dreamy, ethereal finish. Gyaru, on the other hand, is extra. It’s about volumized eye, contrast, and confidence, making it ideal for anyone who loves to stand out.
Step-by-Step Gyaru Makeup Tutorial
Ready to try it yourself? Follow this 10 steps of gyaru makeup tutorial to master the look:
1. Skin Prep & Base
- Cleanse & moisturize your face so you begin with hydrated skin (this helps makeup glide on smoothly).
- Use a brightening primer (optional) to help maintain radiance all day.
- Apply a light to medium coverage foundation (liquid or cushion) evenly across your face.
- Use a brightening concealer under the eyes, around the nose, and on any blemishes, then gently blend.
- Set lightly with a translucent powder only where needed (under eyes, T-zone) to avoid flattening the skin.
2. Contour & Highlight
- Using a contour, shade under the cheekbones, along the jawline, and the sides of your nose.
- Apply a luminous highlighter on top of cheekbones, bridge of nose, brow bone, cupid’s bow
- Optionally, dust a soft warm-toned bronzer around the perimeter of your face for dimension.
3. Brows
- Gyaru brows tend to be arched but soft. Use a brow pencil or pomade to outline the shape, focusing on a gentle arch rather than a harsh angle.
- Fill lightly with small hair-like strokes.
- Brush through with a spoolie and set with clear or tinted brow gel if needed.
4. Eyeshadow
- Start with a matte neutral base shade all over the lid to even out color.
- Take a mid-tone brown or taupe and apply it in the crease, blending softly outward.
- Use a darker matte shade (deep brown or soft black) on the outer V , blending inward and upward.
- On the mobile lid, apply a shimmery or satin light shade (champagne, pearl, soft peach) to catch the light.
- In the inner corner, add a bright shimmer (champagne, icy pink, or pearl) to help open the eyes.
- Optionally add a touch of shimmer on the center of the lid for a “pop” effect.
5. Eyeliner
- Use a liquid or gel eyeliner to draw a wing on the upper lash line. Elongate it for dramatic gyaru effect.
- Slightly lift or flick the liner upward at the outer corner.
- On the lower lash line, draw a line (thin) from the outer corner inward, stopping before reaching the inner corner.
- Add a tiny brightening dot or line in white or beige just beneath the outer lower lash line to create a “floating” effect (this is a trick often used in gyaru looks to make eyes look bigger).
6. False Lashes + Mascara
- Upper lashes: Choose dramatic, voluminous false lashes (multi-layered, full) and apply them as close to the lash line as possible.
- After they’re secure, coat both your natural lashes and the falsies with a layer of lengthening mascara to blend them seamlessly.
- Lower lashes: Use a lengthening mascara or apply small individual flares on the lower lash line to create a doll-eye effect.
7. Blush (High Placement)
- Apply a rosy or peach blush high on the cheekbones, sweeping upward toward the temples (this “lifted” placement is typical in gyaru style).
- Use light layers and build gradually to avoid overdoing it.
8. Finishing Touches & Glow
- Revisit your highlighter and add more glow if needed (on cheekbones, tip of nose, inner corners).
- If the skin looks too matte, gently mist with a luminosity or glow spray — but pat lightly to avoid disturbing makeup.
- Optionally, you could dust a very light shimmer powder over cheekbones for extra radiance.
9. Lip Color
- Use a lip tint or gloss in a pink, peach, or nude hue to balance the bold eyes.
- You may want to outline the lips softly first (especially the cupid’s bow) and then fill in.
- Add a layer of gloss on top for shine.
10. Set Your Makeup
- Check your makeup in different lighting (natural daylight, indoor) to ensure it looks balanced.
- Use a light setting spray to lock in the look for a long-lasting makeup.
Recommended Gyaru Makeup Products
To achieve best gyaru look, invest in key makeup products:
Don’t be afraid to play with your look and try this iconic J-beauty trend now!
