BTS’s Jungkook has officially joined the luxury world in a big way—he’s been named Global Ambassador for Chanel Fragrances and Beauty. Announced on December 11, 2025, this collaboration is already making waves across fashion and K‑pop communities. Fans and fashion enthusiasts alike are excited to see how Jungkook brings his signature charisma to the iconic French brand.
Jungkook’s Unique Fit for Chanel Beauty
Chanel is a brand synonymous with timeless elegance, but it’s also never afraid to embrace bold, modern voices. According to Thomas du Pré de Saint Maur, Head of Global Creative Resources for Chanel Fragrance and Beauty, Jungkook embodies the “spirit of Chanel,” combining refinement with a contemporary edge. His youthful energy and global influence make him a perfect representative for a new era of beauty campaigns.
Jungkook’s Personal Statement
In his own statement, Jungkook expressed how meaningful this partnership is, describing Chanel as a “pioneering House that cherishes its timeless heritage while constantly reinventing itself.” As an artist who values authenticity and creativity, he feels this collaboration reflects his personal philosophy and aesthetic, bridging music, fashion, and beauty seamlessly.
Fans and the Future
The ARMY and fashion enthusiasts are already buzzing with excitement, speculating about upcoming campaigns, fragrance launches, and visuals that will combine Jungkook’s signature charm with Chanel’s classic elegance. As BTS prepares for new projects in 2026, this collaboration adds another layer to Jungkook’s growing influence beyond music.
Chanel Beauty: A Legacy of Elegance
Chanel Beauty has been a symbol of luxury and innovation for over a century. Since its launch in the early 20th century, Chanel has been a pioneer in redefining luxury beauty. From its iconic perfumes like Chanel No.5, Coco Mademoiselle, and Gabrielle, to high-performance makeup and skincare collections, Chanel has consistently set global beauty trends while empowering individuals to express their personal style. By welcoming Jungkook as a global ambassador, Chanel bridges its historic legacy with contemporary influence, offering fans and beauty enthusiasts a fresh, inspiring perspective on a brand that has defined elegance for generations.
