The beauty scene in Singapore is lit, and if you’re not already following some of the hottest beauty influencers on TikTok and Instagram, you’re seriously missing out. From Gen Z TikTok trendsetters to OG beauty trailblazers, Singapore is home to an ever-growing lineup of influencers who not only serve looks but inspire thousands with tutorials, reviews, and authentic self-expression.
Whether you’re looking for makeup inspo, skincare routines, or beauty realness, here are 10 Singaporean beauty influencers you need to follow right now—five from the Gen Z wave and five timeless OG icons who laid the foundation for what we see today. Keep scrolling and hit that follow button!
Gen Z Beauty Influencers Singapore
1. Christabelle Tan (@crystabel_)
Crystabel Tan is a well-known social media influencer who creates interesting content about fashion, lifestyle, and beauty. Her content artistically curated and feature makeup trends, outfit ideas, and moments from her daily life. Crystabel’s style is fresh, youthful, and relatable: blending minimalist beauty looks with fun, personality-driven storytelling that keeps her audience glued to the screen.
- TikTok (@crystabel_), Instagram (crysta.bel)
2. Cherylene Kiara Chan (@cherylenechan)
Cherylene Kiara has become well-known for fusing fashion, travel, and beauty on her TikTok and Instagram accounts. She has worked with companies like Shein, Foodpanda, and Secret Lab and starred in the web series “Class T1T5”. She keeps up a relatable online persona in spite of public scrutiny.
- TikTok : @cherylenechan, Instagram: @cherylenechan
3. Sarah Lim (@sarxh.lim)
By sharing stylish GRWM routines and visually appealing product reviews, Sarah Lim has accumulated over 120K followers through a stylish fusion of fashion, beauty, lifestyle, and even her cute “derp dog.” Sarah’s genuine style not only makes her feed lively but also solidifies her position as a leading micro-influencer in Singapore’s beauty and lifestyle scene.
- TikTok: sarxh.lim, Instagram: @sarxh.lim
4.Chloe Liem (@chloeabeth4545)
Chloe Liem has built a captivating TikTok presence with her “stay‑at‑home daughter” persona that seamlessly blends luxury living with self‑aware humor. With over 1 million followers on TikTok, she showcases designer haul videos, chic skincare routines, and her globetrotting lifestyle. Her engaging blend of opulent visuals and candid personality has made her one of Singapore’s most-watched Gen-Z beauty icons.
- TikTok: @chloeabeth4545 Instagram: @chloeabeth
5. Charlene Chew (@charshaobau)
Charlene Chew, a Singapore-based beauty influencer, blends lifestyle, beauty, and mindful travel content to promote self-care. She curates visually appealing skincare and makeup routines, appealing to Gen-Z conscious consumers. Chew’s personal brand is relatable and aspirational, advocating for the “less is more” philosophy and intentional beauty.
- TikTok: @charshaobau, Instagram: @charshaobau
OG Beauty Influencers You Shouldn’t Sleep On
1. Mongchin Yeoh (@mongabong)
A household name in the local beauty scene, Mong Chin has been influencing for almost a decade. A true veteran in the Singapore beauty scene, Mongchin began her journey as a lifestyle and beauty blogger before transitioning into YouTube and Instagram. She’s known for her ultra-feminine style, detailed product reviews, and travel-meets-beauty content.
- Instagram: @mongabong, Youtube: @MONGABONG
2. Leanne Ho (@loveforskincare)
51-year-old beauty influencer Leanne Ho shares her knowledge of skincare, makeup, and wellness. As one of the OGs in beauty industry, Leanne is a great asset to any influencer because of her youth and sincere interest in behind-the-scenes activities with extension experience collaborating with skincare and makeup brands.
- Instagram: @loveforskincare
3. @xiaxue (Wendy Cheng)
One of the pioneers of beauty and lifestyle blogging in Singapore, Wendy is known for her bold opinions and equally bold makeup looks. Her influence dates back to the early 2000s, where she helped shape the local blogging culture. Though she’s now more focused on lifestyle and commentary, her beauty legacy remains iconic.
4. @naomineo_ (Naomi Neo)
Naomi is a social media powerhouse with millions of followers across platforms. She started as a beauty and fashion creator and has since evolved into a lifestyle and parenting influencer. However, her beauty tips—especially those centered on confidence, self-expression, and self-love—still make a massive impact on her audience.
- Instagram: @naomineo_, Youtube: @naomineo_
5. @bellywellyjelly (Christabelle Chua)
Christabelle Chua blends beauty, lifestyle, and wellness into one beautifully curated brand. She’s worked with brands like Estée Lauder and Tatcha, and her fresh-faced, soft glam aesthetic is adored by fans. Besides of beauty content, she also loves to capture the moment of her hobby, playing golf.
- Instagram: @bellywellyjelly
Which of these influencers are already on your feed? Tag your faves and share this article with a beauty BFF!
