Boxfresh sneakers are sweet, beautiful, magical and full of surprises. Roger Wades founded the brand in 1989 as a t-shirt label, and in 2006 he started producing the Boxfresh footwear collections. The name comes from the term used by hiphoppers and the rest of the street crowd to describe a pair of brand new sneakers; because they are " fresh out of the box" you simply call them "boxfresh". Boxfresh stands for innovation and hipness on the fashion scene. These ingredients are combined to create an inimitable style, and the British streetwear-label is one of the hottest and most sought-after.
The excellent design of the sneakers established the creative Boxfresh-style on the fashion-market. Styles like the Boxfresh Sparko, Ohm 2 and Volt 2 now belong to the group of absolute it-sneakers on the international fashion scene. Boxfresh has not forgotten its roots from the eighties and stands alone and self-confident in these fast-moving times claiming, “Trends and people may have come and gone, but our ethos has never changed - We are the British streetwear originators!"
The excellent design of the sneakers established the creative Boxfresh-style on the fashion-market. Styles like the Boxfresh Sparko, Ohm 2 and Volt 2 now belong to the group of absolute it-sneakers on the international fashion scene. Boxfresh has not forgotten its roots from the eighties and stands alone and self-confident in these fast-moving times claiming, “Trends and people may have come and gone, but our ethos has never changed - We are the British streetwear originators!"